Ada Kamara studied fashion in Paris. In 2003 the brand was born and established in Greece under her name.
Her curiosity for Asian culture drove her paths to India as an istant karma. India had become since, both her spiritual place and her source of inspiration. She started working with fine textures, mostly cotton and silk and later on , she added materials as wood, linen and natural fabrics. The philosophy of the brand envisualizes a summer with no end, a woman of elegance, of simplicity, a dominant femininity through simple lines and colorful prints.